Developers and Housebuilders


Our experience in residential development means that we’re able to save or make significant financial sums for developers and house-builders as we now work on the other side of the fence – for you, the developer. The very real cost savings we can obtain on agents’ fees is just one example of the benefits you’ll receive in using our team.

We understand your frustrations in dealing with sales and marketing agencies, and so we will work with you in a proactive and honest manner to provide solutions, allowing you concentrate on what you do best – running your business without additional workload and stress.

We make every effort to ensure that our services are tailored to your needs. Call us now to ask us what we can do for you.

  • Site and scheme appraisal
  • Reports of demand, target market, competitor analysis and demographics
  • Layout, specification and finish recommendations
  • Branding, marketing and advertising planning and project management
  • Agent instruction and fee negotiation
  • Site staff recruitment, management and secret shopping
  • Scheme launch, sales and marketing management

Case Study: Sales and demographic analysis – Alperton, London

alpertonWe were instructed by a national house-builder to carry out a market and demographic analysis and full pricing of a 440 unit (including a 14 storey tower) residential scheme for its joint venture presentation to the land owner. Our detailed report formed an integral part of that presentation which the client won against tough competition.

Having established the client’s specific requirements, we produced;
⦁ Full demographic breakdown of the market and future projected market
⦁ Detailed new build competitor analysis including £/Sq. Ft, sales rates, incentives
⦁ Second hand ‘smoking gun’ comparables from the local area
⦁ Review of transport links and future proposals
⦁ Competing planning permission pipeline
⦁ Suggested pricing and how to add value
⦁ Overseas and domestic marketing strategies

Our clients found the report extremely useful and have commissioned us on further reports. The clients commented that they value the independent nature of our reports as we do not skew them in order to get a sales agency instruction. In addition, as chartered surveyors, the data we collate and use is thoroughly researched, robust and can withstand detailed scrutiny. We also provide and locate sales data and information that others are unable to access ensuring that our clients have the best, most up to date and credible information – putting them ahead of the competition.

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